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Cost not a factor in eating fruit and veg

One issue we’ve heard from folks about USDA’s MyPlate is that it can be expensive to implement. While that can be true, cost doesn’t have to be a stopper. According to research by Jonathan L. Blitstein, a research psychologist at Research Triangle Park International, cost is not necessarily a definitive factor in choosing fruit and vegetables. Shopping habits, however, so evidentially play a major role…

In addition, participants who made six shopping trips per month ate more fruit and vegetables than those who shopped an average of once a week, the study said.

The study also found the study participants who shopped in stores, co-ops or farmers' markets they considered convenient and offered high levels of quality and selection were more likely to eat three or more servings of fruit and vegetables daily.

However, cost was not found to be a factor in how many servings of fruits and vegetables participants ate. The study found those who listed cost as a barrier to purchasing fruits and vegetables ate the same amount of produce as those who did not, Blitstein said.

It’s interesting to hear how the perception and reality differ. It also helps make the case that habit is a strong predictor – and helps make the case that it’s worth the effort to build healthy habits from a young age. To help build healthy habits, Learning ZoneXpress offers a range of fun, educational nutritional tools for all ages:

LANA the Iguana – is a cuddly plush puppet that introduces young children to new, healthy foods.

FACS Curriculum – includes videos, lesson plans and projects that help teach healthy lifestyles to older students. FACS instills good habits and teaches students to spread the word of nutrition to their families and workplaces.

WorkHealthy Xpress – is a range of products that promote healthy eating in the workplace.

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