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Cracking the Advertising Code DVD

Cracking the Advertising Code DVD
Item #3405-DVD
ISBN: 1-57175-240-4
$49.95

Availability: In stock

OR
Viewers will learn how to make good buying decisions by spotting advertising ploys including celebrity endorsement, customer testimony, emotional appeals, and more.
© 2006 Learning ZoneXpress

Details

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!

Viewers will learn how to make good buying decisions by spotting advertising ploys including:
• Celebrity endorsement
• Customer testimony
• Emotional appeal
• Unproven claims
• Urgency and more

Run time: 20 minutes
Audience: Grades 7 - Adult

closed captioning Closed Captioned

Teaching Materials Included

"Perfect for classroom use."
--Booklist, January 2007

 

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