Cracking the Advertising Code DVD

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!

Viewers will learn how to make good buying decisions by spotting advertising ploys including:
• Celebrity endorsement
• Customer testimony
• Emotional appeal
• Unproven claims
• Urgency and more

Appropriate for grades 7 - adult.
Teaching materials included. 20 min. Closed Captioned

ISBN# DVD 1-57175-240-4