Marketing Your School Foodservice DVD & Guide

Join Fame Golden Foodservice Director of the Year Jean Ronnei and foodservice branding guru Tom Whitney for a step-by-step guide to marketing and branding your school foodservice program.

They'll walk you through the basics of establishing a values-driven, core-focused system for achieving bottom-line marketing results. Improve the perception students and staff have of your operation, raise your participation rates and motivate employees with these field-tested marketing techniques anyone can do.

Includes:
-20-minute video loaded with real-life marketing tips and examples
-Step-by-step printed guide to developing your core brand and a marketing plan
-Sample focus-group guides you can use with students and parents
-Sample core values and brand strategies from leading programs
-List of best practices sure to increase your participation

ISBN# DVD 1-57175-594-2