2013 Telly Award Winner
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including:
• Traditional Techniques: Review of tried and true advertising techniques.
• New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes.
• Be in Control: Match your privacy settings to your own privacy standards.
Run time: 22 minutes
Audience: Grades 7 - Adult
"This is a solid overview of contemporary marketing techniques and being a savvy consumer. Recommended." ★★★
--Video Librarian - 2012