The USDA has been promoting healthy drinking with their Drink water instead of sugary drinks campaign. As USDA partners, we have been doing our part to promote healthy drink choices with our Sugar Shockers, which includes posters, banners, and handouts to help inform individuals of the sugar content in some of our favorite beverages.
We were pleased as punch (pun intended) to see our efforts recognized in the USDA blog post on healthy beverages this week…
Partner promotion activities vary for each message, but are far-reaching. The following are examples of how several of our National Strategic Partners encouraged Americans to replace sugary drinks with water, reaching 91 million consumers and 4.4 million consumer influencers:
Nestlé Water North America created an educational Daily Buzz TV segment which reached 1.2 million viewers, as well as two Audio News Releases, which aired on nearly 1,900 stations.
Weight Watchers International launched a 4-week challenge during which over a thousand members swapped a usual sugary beverage for water.
Other successful Partner activities included Sunkist’s promotion of water with lemon as the “Ultimate Diet Drink” and Learning ZoneXpress’ educational materials illustrated the sugar content of sweetened beverages though sugar cube equivalents.
Please help us toast our excitement with a tall glass of water!