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Parents Susceptible to Advertising Too

food adsA recent survey in Australia indicates that kids are the only one who are influenced by advertising for less-than-healthy foods, adults are ripe for giving in too advertising too. The University of Western Australia reports

The idea that adults are better equipped than children to resist junk food advertising has been debunked by a new study that has found both are influenced by television and Internet advertising.  …

"The results of our study indicate that advertising can lead both parents and children to evaluate these products more favourably and influence how desirable and acceptable they are."

It heightens the importance of teaching kids a healthy skepticism for all advertising for today’s generations and tomorrow’s. Learning ZoneXpress has a series of educational materials that help students differentiate between fact and advertising fiction. Some educational products specifically address food advertising; other resources build a more general understanding on advertising literacy.

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