Top reason we’re looking forward to the School Nutrition Industry Conference – it’s a great conference every year. Second reason? It’s in Florida and right now it’s -20 degrees in Minnesota. But back to reason number one…
The plan for the conference…
The landscape of school nutrition involves three key components - customers, products and marketing - and each day will be devoted to exploring one component in depth.
We’re excited to be learning more in depth and we’re really proud to take part in the process. Our own Londa Arnfelt is presenting at an Innovation Station. You have to sign up in advance – but we hope to see you there.
We are also looking forward to day two of the conference and the planned speakers…
The Second General Session spotlights the product, school meals. As a school nutrition professional, how do you create a meal that not only meets all the regulations, but also makes the students happy? Product marketing expert John Moore speaks on how to successfully create and serve a product that will satisfy your customers.
Moore is a true marketing expert. Intimately involved with Starbucks’ epic growth to a global iconic brand, Moore has helped transform the way businesses look at marketing and branding. His first book, Tribal Knowledge, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business.
Moore continued his out-of-the-box marketing mastery as the director of national marketing for Whole Foods Market. For years, John Moore led Brand Autopsy, a marketing firm that consulted with businesses aspiring to become a beloved brand. USA Today, Best Buy, Kraft and Little Caesars have all benefited from Moore’s marketing expertise. Today, Moore is the chief operating officer at Brains on Fire, a boutique marketing agency known for creating word-of-mouth marketing movements. His newest book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, was published in September 2013.
The Third General Session will feature an update from the U.S. Department of Agriculture (USDA) and Deputy Under Secretary for Food, Nutrition, and Consumer Services Dr. Janey Thornton. This session is vital for both industry members and school nutrition professionals eager to learn the latest on regulations and other important news. An exciting interactive panel will discuss the “landscape of school nutrition.”
Are you going to the conference too? Please look us up if you are!