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USDA MyPyramid Becomes A Plate

MyPyramid has been a staple in defining nutritional staples for two decades. It is a core product used by the USDA to help improve the nutrition and well-being of Americans. Some of us have grown up learning about the pyramid; some of us have used it to teach our kids and students about healthy eating. Well, last week the New York Times reported that a replacement is on the horizon.

"In its place officials are dishing up a simple, plate-shaped symbol, sliced into wedges for the basic food groups and half-filled with fruits and vegetables.

The circular plate, which will be unveiled Thursday, is meant to give consumers a fast, easily grasped reminder of the basics of a healthy diet. It consists of four colored sections, for fruits, vegetables, grains and protein, according to several people who have been briefed on the change. Beside the plate is a smaller circle for dairy, suggesting a glass of low-fat milk or perhaps a yogurt cup.”

It’s exciting. Educators and nutritionists alike are hoping that the new shape will help simplify the message. The New York Times quoted some reactions from those who had seen the new symbol…

“Some who have seen the logo compared it with a pie chart, though dessert is hardly the association that the administration would like to conjure up. Others likened it to a pizza cut into slices (equally unpalatable for officials). One person said it called to mind a painting by the artist Mark Rothko, who was known for canvases with blocks of color. Those who had seen it would speak only on the condition of anonymity because they were not authorized by the administration to discuss it.”


We’ll all get to see it on Thursday. We are anxiously awaiting and preparing to integrate it into our product lines. (Our MyPyramid products have been popular.) We’ve had a 1 Great Plate™ line for some time now. We’re wondering if maybe it didn’t spur some broader thinking!

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